Released on: October 20, 2007, 7:12 am

Press Release Author: Sweet Peas and Polka Dots

Industry: Retail

Press Release Summary: Sweet Peas and Polka Dots expands their selection of hip,
modern baby stationery with the exciting launch of Lux Baby at
www.sweetpeasandpolkadots.com. The exclusive Lux Baby line offers birth
announcements, baby thank you cards and baby note cards.

Press Release Body: What is cashmere soft, cotton fresh and distinctively hued? The
new Lux Baby birth announcements line now available at
www.sweetpeasandpolkadots.com. This deluxe, luxuriously layered line features plush
white lambs and chocolate brown teddy bears, pinstriped pima cotton fabric and
premium cardstocks. Lux Baby designs embrace two color palettes, 1950\'s
retro-influenced for Lux lamb and 1900\'s milkpaint-inspired for Lux teddy bear,
endearing them to an expanded market of discriminating new parents.

\"The inspiration for the Lux Baby stationery line is my love for vintage fabrics,\"
says Mary Sain, artist and owner of Sweet Peas and Polka Dots. \"With customers
increasingly seeking that \'must-have something special\' for their baby birth
announcements I set out to design a one-of-a-kind handmade stationery line that
combines eye-catching embellishments, precious textiles and colorful paper stocks.
Despite their higher price point, the Lux Baby line generates the most customer
interest to date so I am excited by the possibility of adding new designs to this
line in the future.\"

Lux Baby birth announcements are available in two designs (lamb and teddy bear),
three colors (blue, pink and teal) and three formats (classic fill-in, custom and
custom photo). The full Lux Baby stationery portfolio includes coordinating Lux Baby
thank you cards and Lux Baby note cards. \"Designing this baby birth announcements
line has been a labor of love and I am just thrilled by the positive feedback,\" says
Mary.

Sweet Peas and Polka Dots donates 5% of all profits to St. Jude Children\'s Hospital.

About Sweet Peas and Polka Dots:
Sweet Peas and Polka Dots debuted at the 2006 National Stationery Show in New York.
The owner, Mary Sain, has over 22 years of experience in the graphic design
industry, with expertise in the areas of event design and photo retouching. Aiming
to become a notable presence in the online fine stationery market,
www.sweetpeasandpolkadots.com plans monthly new product launches through December
2008.

Web Site: http://www.sweetpeasandpolkadots.com

Contact Details: Lakeview
Chicago, IL / USA
866-835-6541
www.sweetpeasandpolkadots.com
press@sweetpeasandpolkadots.com